Development and Documentation of Ten Demand Driven Marketing Services Packages for Cashew and Rice Products in Nigeria – GIZ

The project was sponsored by the German Development Cooperation (GIZ) under the Market-Oriented Value Chain for Jobs and Growth in the ECOWAS region (MOVE) project.

The goal of MOVE project under the consumption indicator was to increase local consumption of cashew and rice products through marketing initiatives. The project provided marketing support and assistance to cashew and rice processors to help develop new products.

The project had two (2) components, the conduct of need assessment and development of ten demand-driven marketing service packages to be distributed to cashew and rice businesses in Nigeria.